Revitalization of Lower Roosevelt Avenue Underway

Carteret, NJ – Mayor Dan Reiman was joined by local officials and area residents as he cut the ribbon for the official grand opening of a Subway Franchise Restaurant in the new mixed use development building at 101 Roosevelt Avenue. Subway is the first new business in Lower Roosevelt in more than twenty years. The restaurant, which is located at 101 Roosevelt, suite 103, is the second Subway franchise to open in the Borough.

Subway is also the first business to open in the mixed use building since its unveiling last year as part of the Gateway community at Carteret redevelopment. The building offers upscale urban living with a look and feel of a luxury hotel. It was more than a decade ago that Kaplan Companies first visited the Chrome neighborhood for preliminary talks with Borough officials about redevelopment opportunities along the Lower Roosevelt Avenue area.

“Lower Roosevelt Avenue is the culmination of our efforts and the objectives of state initiatives to target and revitalize blighted areas,” Mayor Reiman stated. “This part of the Chrome neighborhood has a rich history of economic and cultural growth that was displaced by neglect, and decay starting in the 70’s. With our redevelopment strategy and new business incentives, the area will once again be a vibrant hub of downtown businesses.”

There are concierge services in the lobby, units overlooking landscaped courtyards and 24-hour gated access from a built-in parking deck connected directly to the living floors. The building, with a clock tower, also includes a public plaza to accommodate street-side shops that help maximize the urban feel.

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