COSMAX USA Expansion Expected to Bring More Jobs to Carteret

Mayor Daniel J. Reiman welcomes
South Korean cosmetic company’s chairman for visit to Borough

 CARTERET, NJ – Mayor Daniel J. Reiman recently welcomed COSMAX Chairman Kyung-Soo Lee in a visit to the Borough with a tour of the 1,650-seat state-of-the-art URSB Carteret Performing Arts & Events Center.

COSMAX, a South Korea-based cosmetics company that specializes in innovative formulas and generates $3 billion in annual revenue through operations in 16 countries, purchased Carteret-headquartered NuWorld Beauty in 2017. Having officially changed its name on Jan. 1 to COSMAX USA, the Carteret plant recently completed a 9,000-square-foot renovation that created 25 new jobs. A second major expansion project that will increase the size of the 139,000-square-foot plant by more than 25 percent is aimed at enhancing technology, increasing production capacity, and is expected to further increase the number of jobs available to Borough residents.

Chairman Lee’s Feb. 8 visit was his first meeting with Mayor Reiman. The chairman was joined by his wife, COSMAX co-founder Sungsuk Suh, and their son, Byung Joo “BJ” Lee, COSMAX USA’s CEO.

“We were happy to see that COSMAX USA is expanding in Carteret and look forward to helping them build on the success they’re already experiencing operating in the Borough,” Mayor Reiman said. “These are the first steps to make sure that happens. I was glad to spotlight to Chairman Lee downtown Washington Avenue with the construction of mixed-use properties and the development of our Arts District, the centerpiece of which is Carteret Performing Arts & Events Center.”

COSMAX USA is transitioning operations from a contract packaging base to the innovative cosmetics formulas for which COSMAX is known worldwide.

“We’re starting to put the right machinery in place to do that because the forecast is that it’s catching on in the United States,” Director Richard Kuohn said. “The chairman has aspirations to expand operations in New Jersey and Carteret continues to be an ideal location for that from a business and staffing standpoint. We’re happy that Mayor Reiman had the opportunity to meet with Chairman Lee and gain first-hand knowledge of how engaged we are in making our business a success in Carteret.”

COSMAX USA’s many clients include Victoria’s Secret and Macy’s.

Updates about COSMAX USA will be available at or by following @MyCarteret on Facebook, Instagram, and Twitter.


COSMAX in Carteret 1: Mayor Daniel J. Reiman recently welcomed COSMAX Chairman Kyung-Soo Lee in their first meeting since his South Korea-based company’s 2017 purchase of NuWorld Beauty, a cosmetics manufacturer headquartered in the Borough since 1998. Pictured from left to right: Chairman Lee; Mayor Reiman; Lee’s wife, COSMAX co-founder Sungsuk Suh; their son, Byung Joo Lee, COSMAX USA’s CEO, and Brian Chen, director of operations of URSB Carteret Performing Arts & Events Center.

COSMAX in Carteret 2: Mayor Daniel J. Reiman meets with COSMAX founders Kyong-Soo Lee and Sungsuk Suh and their son, Byung Joo Lee, COSMAX USA’s CEO. COSMAX USA is in the process of expanding the former Borough-based NuWorld Beauty’s headquarters in an effort to bring more cosmetic production jobs to Carteret.

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